Fashion

Aveda Earth Jam Fashion Benefit Brings Avant-Garde Beauty to Express Live

Aveda Earth Jam Fashion Benefit Brings Avant-Garde Beauty to Express Live

The 2016 Earth Jam Charity Fashion Benefit, sponsored by the Aveda Institute, recently took place at Express Live.

The event showcased avant-garde artistic talent and runway beauty while raising money for charity, with a goal to raise $75,000, benefiting Big Brothers Big Sisters of Central Ohio.

It was clear that the Earth Jam Benefit was a hair and makeup show as guests walked in the door.

VIP was already warming up with the tastes of Bar 145.

Now It’s Dark stopped to talk to Aveda Sales Manager Hema Voruganti, who created some of the art on display in the VIP area, including this creative retro record montage.

Backstage included a sneak peak of models getting ready for the event, including a bit of outrageous hair and makeup with spray-on abs.

Express Live offers a great venue, including an outdoor pavilion, providing a unique opportunity to capture the participants before the show.

As the show started, local Aveda executives and a representative from Fifth Third bank kicked off the show with words of encouragement and support for Big Brothers Big Sisters of Central Ohio.

New York City guest artist Hauns Korpela brought choreography and design talent.

Korpela, Educational Director for Scott J Salons and Spas of New York City, and also known for his creative runway shows, flew in to support the charity fashion benefit.

The professional Aveda Earth Jam Charity Fashion Benefit staging, music, lighting, and special effects offered a great show.

Aveda’s mission is to care for the world we live in — from the products we make — to the ways in which we give back to society.

The show included designs from local designer Celeste Malvar-Stewart of Malvar = Stewart.

The Earth Jam Charity Fashion benefit kicks into high gear …

Her designs are environmentally friendly, unique and ready for the red carpet.

The music and movie themes brought energy to the event …

The runway show concluded by awarding an Aveda scholarship …

… Followed by music of the popular local band Floorwalkers.

At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
— Horst Rechelbacher (founder)

Tony Bentivegna

Tony Bentivegna writes reviews, articles and photographs for NID Magazine and can be reached at strongfin@gmail.com